Mridula Ghai

Product Manager @Panasonic

Gurgaon, IN

Products Handled: Microwave Ovens, Air Purifiers & SHA (Irons, Vacuum Cleaners & SmallKitchen Appliances)-Responsible for managing product portfolio with full accountability for performance against corporate objectives-In charge of Business Planning, Product Line Up, Demand Forecasting, Channel Management, Pricing Strategy, Marketing communication, Product Life cycle Management, New Product Development & Research along with global liaison, to deliver profitable growth as per annual P&L targets-Strategic Marketing Functions such as PSI Planning, Product Pricing, Rebate Structuring and Settlement, Stock Allocation, Advertisement & Promotional Campaigns-Oversee Market Research including Opportunity Analysis, Competitive Analysis, Direct and Indirect customer requirements to plan Product Roadmap & Design-Integrate Pricing analysis with business opportunities to improve overall profitability-Establish channel strategy by Product/Potential and Ensure right balance between Mix and Volume. Worked closely with pan India Branches to oversee the complete setting up of Trade Channel Network; Extracting desired outcomes from B2B, Organised Retail & E-commerce verticals as per set Business Objectives-Formulation & Execution of monthly, quarterly and yearly marketing campaign themes and calendar for entrusted products across 360 degree medium – radio, print, digital, BTL and direct marketing along with Cross-promotional activities-To oversee activities related to Trade Marketing, Vendor Management, Product Training, Promoter\'s Management & Marketing Collateral Planning.

Kurukshetra University

PGDEMM, Export Marketing Management

S.D.M.N. Vidya Mandir

10th, all CBSE subjects

NIILM-CMS

MBA, Major: Marketing, Minor: Finance

Dyal Singh College

B.Com., Commerce

Dyal Singh Public School

12th, Commerce