Mridula Ghai
A dynamic, motivated & result driven Marketing Professional with 10 years of Product Management & Business Development experience in Consumer Durables industry.
- Role
- Product Manager at Panasonic
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Mridula Ghai
Specialties: Product Marketing Management & Business Development
Experience
Product Manager
Oct 2015 — Present · Gurgaon, IN
Products Handled: Microwave Ovens, Air Purifiers & SHA (Irons, Vacuum Cleaners & SmallKitchen Appliances)-Responsible for managing product portfolio with full accountability for performance against corporate objectives-In charge of Business Planning, Product Line Up, Demand Forecasting, Channel Management, Pricing Strategy, Marketing communication, Product Life cycle Management, New Product Development & Research along with global liaison, to deliver profitable growth as per annual P&L targets-Strategic Marketing Functions such as PSI Planning, Product Pricing, Rebate Structuring and Settlement, Stock Allocation, Advertisement & Promotional Campaigns-Oversee Market Research including Opportunity Analysis, Competitive Analysis, Direct and Indirect customer requirements to plan Product Roadmap & Design-Integrate Pricing analysis with business opportunities to improve overall profitability-Establish channel strategy by Product/Potential and Ensure right balance between Mix and Volume. Worked closely with pan India Branches to oversee the complete setting up of Trade Channel Network; Extracting desired outcomes from B2B, Organised Retail & E-commerce verticals as per set Business Objectives-Formulation & Execution of monthly, quarterly and yearly marketing campaign themes and calendar for entrusted products across 360 degree medium – radio, print, digital, BTL and direct marketing along with Cross-promotional activities-To oversee activities related to Trade Marketing, Vendor Management, Product Training, Promoter\'s Management & Marketing Collateral Planning.
Education
Kurukshetra University
PGDEMM, Export Marketing Management
2006 — 2007
S.D.M.N. Vidya Mandir
10th, all CBSE subjects
1999 — 2001
NIILM-CMS
MBA, Major: Marketing, Minor: Finance
2007 — 2009
Dyal Singh College
B.Com., Commerce
2003 — 2006
Dyal Singh Public School
12th, Commerce
2002 — 2003
Skills
- Key Account Management
- Competitive Analysis
- Market Planning
- Product Management
- Retail
- Team Management
- Sales
- Crm
- Marketing Strategy
- Leadership
- Product Marketing
- Market Research
- Business Development
- Marketing
- New Business Development
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