Mridul Saini

Ai Automation & Growth Strategist at Madwin | Student at Thapar Institute of Engineering & Technology | Research Intern @TIET

Role
Marketing and Data Analyst at Habuild
Location
Gurugram, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mridul Saini

Hello! I am Mridul Saini, a passionate and inquisitive Computer Science student with hands-on experience in Web Development, Machine Learning, and Data Analysis. Currently pursuing my B.Tech at the Thapar Institute of Engineering and Technology, I have developed a comprehensive understanding of Artificial Intelligence, Machine Learning, and Front-end Development. I am driven by a strong desire to apply my knowledge and skills to solve complex problems, contribute to impactful projects, and drive technological innovation. Let\'s connect and collaborate to shape the future of technology together!

Experience

  1. Marketing and Data Analyst

    Habuild

    Sep 2025 — Present · Gurugram, IN

    At Habuild, I contributed across analytics, marketing strategy, and growth initiatives by leveraging data to drive measurable impact.Designed and deployed interactive Redash and Metabase dashboards to track marketing KPIs, product metrics, and user engagement, enabling faster, data-driven decision-making across teams.Built performance dashboards for marketing, product, and engagement teams, improving decision-making speed by 40%.Translated complex business questions into structured data queries, supporting marketing and media projects with actionable insights for campaign optimization and content strategy.Conducted in-depth data analysis for market research, campaign performance evaluation, and customer segmentation.Automated Brand Health reporting workflows, improving reporting efficiency by 50% and reducing manual effort.Managed Instagram growth and performance analytics, leading influencer outreach and negotiations to onboard high-reach creators (100K+ followers) through cost-effective barter partnerships.

Education

  • Thapar Institute of Engineering & Technology

    Bachelor of Technology - BTech

    2021 — 2025

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Mridul Saini — Marketing and Data Analyst at Habuild in Gurugram, IN | Unifers