Mridul Kathuria
Product Growth | Hevo Data- B2B SaaS | A/B Testing | CRO | Analytics | CXL Certified
- Role
- Senior Specialist - Growth at Hevo Data
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Mridul Kathuria
4+ years of experience driving measurable growth through Conversion Rate Optimization (CRO), SEO, and analytics. Proven expertise in improving website performance, optimizing user journeys, and increasing conversion rates using data-driven strategies. Skilled in leveraging tools like GA4, Looker Studio, A/B testing, and behavioral analysis to identify bottlenecks, enhance user experience, and maximize ROI. Experienced in collaborating with cross-functional teams to implement impactful CRO initiatives that drive MQL growth, improve funnel performance, and deliver sustainable business outcomes.
Experience
Senior Specialist - Growth
Jul 2023 — Present · Bengaluru, IN
Growth- Product Manager Key Projects: •Revamped the entire website, including wireframes for key revenue-generating pages (homepage, integrations page). •Redesigned the pricing page with comparison cards to improve user decision-making. •Led collaboration with product marketing, design, and development teams to deliver end-to-end results.Key Achievements:Conversion Optimization: •Increased demo requests by +18 per month and signup page visits by +37% by optimizing the TOFU→BOFU funnel. •Improved engagement rate on informational content from 55% to 60%.User Engagement & Experiments: •Conducted multivariate testing on four homepage variants, improving performance by 82%. •Leveraged GA4, LookerStudio, Tableau, VWO, Hotjar, and Fullstory for A/B and split URL testing. •Built category and blog hub pages to enhance content discoverability. •Redesigned the blog UI, improving navigation and engagement.SEO & Content Strategy: •Achieved 950+ keywords ranking on Page 1, driving significant organic visibility. •Led a backlink strategy securing 100+ partnerships with DR 70+ SaaS sites.Internal Tools & Process Improvements: •Built an internal employee referral portal, streamlining hiring processes.
Education
Delhi University
Bachelor of Science - BS, Chemistry
Eicher School, Faridabad
High School Diploma, science
2015 — 2017
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