Frankie Wilson
Behavioral Strategist and Communications Specialist. I help Founders, Creators, & Change Agents.
- Role
- Principal at Zoe Communications
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Frankie Wilson
I believe behavior is the brand. I’m a Behavioral Strategist and Communications…
Experience
Principal
Mar 2018 — Present
At Zoe, I merge behavioral science with brand storytelling. My work is about shaping the actions that build trust, culture, and legacy. Every engagement is an experiment in how behavior drives both belonging and bottom lines.Applied behavioral strategy to event design, generating significant increases in budget, proving that aligned actions create exponential impact.Designed leadership interventions rooted in ABA and CBT principles, strengthening team culture and reducing turnover.Guided executives through crisis communications, helping them preserve brand trust in defining moments.Advised senior leaders on talent strategy and workforce optimization, building systems where people could thrive and stay.
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