Matt Diamond

About Matt Diamond

20+ years crafting B2C and B2B brands. I’ve built brands from the ground up and…

Experience

1. Sr Director, Brand

   Malwarebytes

   Apr 2019 — Present

   During my time at Malwarebytes, I’ve led Brand, Creative Services, Global Campaigns, Events, Media, and Content.\\\\n\\\\n• Define and lead all aspects of our brand strategy including our brand foundation (Mission, Vision, Positioning), brand measurement, naming, and brand guidelines.\\\\n• Develop brand and demand generation campaigns building strategic briefs, campaign journey flows, managing all creative deliverables, research studies, media buying and optimizations that ultimately lead to consideration and purchase.\\\\n• Led the company through a rebuilding effort to create a unified brand positioning across the B2C + B2B audiences. Developed the company’s first brand strategy and narrative, creating a cohesive internal and external experience.\\\\n• Identify opportunities to extend brand reach through new avenues.\\\\n• Lead a team of brand managers, designers, copywriters and agencies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• University of California, Davis

  Bachelor of Arts - BA, Sociology- Organizational Studies

Skills

• Copywriting
• Marketing
• Consumer Products
• Strategy
• Marketing Strategy
• Marketing Management
• Product Management
• Advertising
• Mobile Devices
• Brand Management
• Management
• Cross-Functional Team Leadership
• Go-to-Market Strategy
• Marketing Communications
• Brand Awareness
• Product Marketing
• Digital Marketing
• Global Marketing
• Creative Direction
• Positioning
• Direct Marketing
• Competitive Analysis
• Strategic Partnerships
• Multi-Channel Marketing
• Product Development
• Product Launch
• Mobile Marketing
• Integrated Marketing