Craig T.

Marketing Director, Global Supplements @AB Agri

Peterborough, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Marketing Director, Global Supplements @AB Agri

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Marketing Director leading brand and growth strategy for Global Supplements — AB Agri’s companion animal and equine consumer health portfolio, including NAF, Natural VetCare and NutriLabs. AB Agri is part of Associated British Foods.

EDUCATION

1998 — 2001

Manukau Institute of Technology

Bachelor of Business, Marketing Management, Advertising Management

SKILLS

Team LeadershipIntegrated MarketingMedia EvaluationManagementProduct LaunchBrand DevelopmentFmcgMedia PlanningConsumer ProductsFull P&L ResponsibilityMarketingBrand DevelopementMarketing CommunicationsCreative BriefsBrand EquityBrand AwarenessSocial Media MarketingDigital StrategyMarketing ManagementBrand ManagementCross-Functional Team LeadershipAgency AgreementsMarketing StrategyMarket ResearchConsumer InsightStrategic PlanningBrand ArchitectureMobile MarketingAdvertisingProduct DevelopmentProduct ManagementStrategyMarketing Research

ABOUT CRAIG T.

Results-focused, strategic marketing leader with 24 years of experience driving brand growth and commercial success across FMCG, D2C, DIY, and garden care sectors. Passionate about building iconic, consumer-centric brands by solving consumer problems with creative, insight-led strategies. My leadership journey spans the UK and global markets, including Asia, the Middle East, Africa, and earlier career foundations in New Zealand.I thrive on challenge and change, combining an entrepreneurial mindset with a clear strategic vision to lead cross-functional teams through complex, business-critical initiatives. My track record includes transforming brand positioning, driving market visibility, and achieving commercial growth for some of the world’s most recognised brands, including Shreddies, Nesquik, Cheerios, Milo, Jordans, Loctite, Miracle-Gro, and Roundup.A passionate leader and culture builder, I have a proven ability to develop talent, foster collaboration, and embed a results-driven mindset within teams. My global perspective, honed through leading regional and international teams, allows me to navigate diverse markets and deliver scalable, high-impact marketing solutions.I am always looking to challenge conventional thinking, unlock brand potential, and make a meaningful impact on business performance.

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