Carter Campbell
Advertising Intelligence. Shop talker.
- Role
- Marketing Strategy Manager at OU Health
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Carter Campbell
As a strategic and data-driven VP of Strategy and Media Director, I specialize in leading high-impact advertising initiatives that drive brand growth, customer acquisition, and revenue. With expertise in performance marketing, omnichannel media strategy, and budget optimization, I develop and execute media plans that maximize ROAS, LTV, and market penetration.I have successfully managed small to large scale budgets in ad spend, optimizing cross-platform campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels. My leadership philosophy revolves around blending creativity with analytics—leveraging automation, audience insights, and real-time data to craft scalable, high-performance media strategies.Key Expertise: Integrated Media Strategy Performance Marketing & Budget Optimization Cross-Channel Attribution & Data-Driven Decision Making Team Leadership & Stakeholder Collaboration Emerging Media Trends & AI-Powered Ad SolutionsPassionate about driving innovation and efficiency in digital media, and thrive on building spreadsheets and analyzing tools to show optimal performance and forecasted outcomes with ROI.
Experience
Marketing Strategy Manager
Jan 2026 — Present
Education
Oklahoma State University
Business, Marketing
2003 — 2007
Oklahoma State University
Bachelor's degree, Marketing/Marketing Management, General
2003 — 2007
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