Ben Rose

Head of Financial Services @AA New Zealand

Auckland, NZ
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2025 — Present

Head of Financial Services @AA New Zealand

Auckland, NZ

Leading strategy and execution for AA’s financial services division, with a focus on execution, enablement and partner engagement to drive profitable growth that benefits our Members. The AA is one of New Zealand’s most trusted brands, serving 1.7 million customers, which is almost a third of the population, across motoring, membership and financial services.

EDUCATION

1991 — 1998

City of London School

A Levels, GCSEs

2018 — 2018

INSEAD

Corporate Finance

1998 — 2002

University of Oxford

Modern Languages, Spanish and Portuguese language and literature

SKILLS

StrategyDirect MarketingIntegrated MarketingStakeholder ManagementTeam LeadershipMarketing CommunicationsManagementDigital MarketingCustomer Relationship Management (Crm)Public SectorChange ManagementCampaign ManagementBusiness StrategyAdvertisingProject ManagementOperations ManagementMarketingLeadershipBrand ManagementMarketing StrategyInsurance

ABOUT BEN ROSE

Growth-focused executive with 25+ years leading high-performing organisations across financial services, technology and professional services.I lead strategy and execution for AA New Zealand’s financial services division, with a focus on execution, enablement and partner engagement to drive profitable growth that benefits our Members across Travel, Life, Health, Pet and Mechanical Breakdown Insurance. The AA is one of New Zealand’s most trusted brands, serving 1.7 million customers, which is almost a third of the population, across motoring, membership and financial services.I’ve driven commercial transformation for brands including Binance, ASB, Unilever, Nissan and nib, owning P & Ls across both B2B and B2C. My strengths lie in shaping and executing high-impact strategies, building high-performance teams and navigating regulated, high-growth markets.Deeply experienced in public sector engagement, board governance and cross-border leadership, I also serve as Chair of Ronald McDonald House Charities NZ.Passionate about impact-driven innovation and helping businesses scale with purpose and precision.

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Ben Rose — Head of Financial Services at AA New Zealand in Auckland, NZ | Unifers