Ashish Dixit

About Ashish Dixit

Director of GTM & Product Strategy | Scaling Enterprise Platforms & AI…

Experience

1. Director Marketing

   Keysight Technologies

   Jan 2025 — Present

   As Director - Marketing, I lead Keysight’s strategic demand generation, brand positioning, and ecosystem engagement initiatives across high-impact domains such as 6G, AI Infrastructure, Semiconductor Manufacturing, Datacenter (1.6T), and Automotive & Defense. I drive integrated, multi-channel campaigns and outbound GTM programs that fuel CA/NL growth, MQL generations and conversions, and strategic pipeline creation with acceleration.My responsibilities include:Orchestrating marketing strategy across enterprise, commercial, and public sector segments, while steering programs across field events, ABM, content, and digital.Owning demand programs that align tightly with India’s emerging innovation landscape (6G 5G advanced 5G NTN, AI/ML, Quantum, Semiconductor Fabs) and directly feed business development and sales pipelines.Curating leadership positioning and brand presence at industry-defining national forums, enabling dialogue with known technology companies,government, academia, and new-gen startups.Executing flagship thought leadership showcases and CXO engagement formats to build pipeline and brand trust across priority verticals.Driving digital transformation and Martech excellence with automation, lead scoring, and data-driven optimization.I also partner with global regional field teams and APM stakeholders to bring regional-led innovation narratives to the forefront, while amplifying Keysight’s role in shaping India’s tech and manufacturing future.

Education

• Indian Institute of Management, Calcutta

  Marketing

• LNCT Group of Colleges

  B.E

• National Power Training Institute, Faridabad

  Master of Technology - MTech

• Nanyang Business School, NTU

  Student exchange

• Delhi Public School (DPS)

  10+2

Skills

• Pitch Development
• Analysis
• Power Generation
• Leadership
• Market Research
• Marketing
• Consulting
• Microsoft Powerpoint
• Financial Modeling
• Team Management
• Strategy
• Enterprise Risk Management
• Sap
• Requirements Gathering
• Business Analysis
• Powerpoint
• Microsoft Excel
• Financial Analysis
• Spin Selling
• Power Distribution
• Html
• Management
• Thermal Power Plant
• Microsoft Office
• Big Data Analytics
• Roadshows
• Finance
• Business Strategy