Anthony A-Train Harrison

About Anthony A-Train Harrison

With 10+ years in the sports and entertainment industry, I thrive at the intersection of sports, culture, community, and storytelling. My career has been shaped by a deep belief in the power of sports to influence culture, build community, and move people—and I’ve been fortunate to contribute to that impact from multiple angles.Currently working within the most profitable and most valuable franchise in sports, I bring a diverse skill set that spans both the creative brand and operational sides of the business. My experience ranges from managing a $30M P&L to developing and producing treatments for culturally resonant content, including a Stevie Wonder documentary and an AND1 Streetball feature that appeared on Netflix and ESPN.Beyond the boardroom, I’ve had the privilege of collaborating with and serving alongside influential leaders such as Kendrick Lamar, Magic Johnson, Michael Irvin, Dez Bryant, Miriah Lopez, Marissa Lopez, Kysre Gondrezick, Jaylen Waddle, Justin Jefferson, Mike Evans, Kyren Williams, Matthew Stafford, Dak Prescott, CeeDee Lamb, Solomon Thomas and other icons across sports and entertainment. These experiences have reinforced my commitment to elevating stories, empowering communities, and building platforms that inspire.My work centers on developing talent‑driven strategies that connect cultural relevance with organizational goals. My servant leadership style builds the trust and collaboration needed to deliver lasting community impact.

Experience

1. Manager

   Dallas Cowboys

   Apr 2025 — Present

   Forbes ranks The Dallas Cowboys as the most profitable and most valuable sports franchise worldwide. The Cowboys\' Thanksgiving game against the Kansas City Chiefs became the most watched NFL regular season game on record, drawing 57.2 million viewers. The game was broadcast on CBS and streaming service Paramount+, and peaked with 61.4 million viewers by the game\'s conclusion

Education

• Concordia University Irvine

  Master's degree, Sports Management

• Louisiana Tech University

  Bachelor of Science (B.S.), Finance