Anshul Kumar
Senior Digital Product Owner, Audience Data & Activation @Omnicom Media
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WORK HISTORY
Senior Digital Product Owner, Audience Data & Activation @Omnicom Media
Toronto, ON, CA
At Omnicom Media Group Canada, my primary focus is to empower our agency teams in optimizing the use and monetization of Omni Audiences. I work closely with 1P & 3P data partners to enhance addressability and scalability across activation channels, driving innovation in both demand-side and supply-side ecosystems to pioneer new audience activation solutions. Additionally, I play a key role in increasing the visibility of our solutions within the OMG organization by leading regular training sessions, crafting compelling client presentations, and clearly communicating product positioning. This includes developing pricing strategies, market entry materials, and other on-demand collateral to ensure our solutions are well-understood and effectively utilized across the board.
EDUCATION
Sheridan College
Diploma
SKILLS
ABOUT ANSHUL KUMAR
At my core, I am a fervent technologist whose true place lies within the advertising ecosystem. With more than ten years of experience in advertising technology, I\'ve refined my expertise in programmatic media, encompassing audience planning, activation, and measurement.Yet, my enthusiasm for technology extends beyond my professional role. Outside of my regular work hours, I founded ACEWOLF®, a brand committed to the creation, marketing, and distribution of athleisure wear, essentials, and services aimed at fostering mind-body excellence. Additionally, ACEWOLF® ATHLETICS, our branch dedicated to sports and fitness, hosts meetups throughout Brampton and Mississauga.In every aspect, from advertising to promoting mind-body excellence, I am constantly exploring fresh, innovative methods to harness technology for enhancing lives. If you\'re keen on connecting with a forward-thinking technologist, I invite you to get in touch.
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