Andrew Hahn
Head of Community & Influencer Engagement @Charm Games
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WORK HISTORY
Head of Community & Influencer Engagement @Charm Games
Vancouver, BC, CA
Lead Community Strategy + Social Marketing: Build community and engagement across owned social channels. Increase brand awareness on external channels. Lead Influencer + Creator Strategy: Plan and execute paid influencers campaigns. Connect with and build relationships with organic creators. Events: Coordinate & execute in-person, in-game and digital events for community, creators and influencers. Lead Marketing Asset Creation: Working with development team, external agencies or personally creating any media assets necessary for community, social or influencer campaigns. Analytics: Continually track social/campaign/event analytics to measure performance and ROI. Learn, iterate and improve.
SKILLS
ABOUT ANDREW HAHN
Influencer Manager, Community Manager, Producer, Designer and Games Industry Expertise.Game industry veteran with 20+ years of experience specializing in Influencer Management, Social Media Marketing, Community Engagement, and User Experience. Proven track record in leading high-impact influencer campaigns, building successful content creator programs, and driving player acquisition and retention. Passionate about gaming, marketing, and fostering thriving online communities.CORE SKILLS & COMPETENCIES- Influencer Marketing: Extensive experience in managing paid and organic influencers- Social Media Strategy: Proven ability to develop and execute high-impact social media campaigns for acquisition, engagement, and monetization- Community Management: Built and led global teams, growing social media communities to over 1M+ engaged users- Game Monetization: Expertise in free-to-play game monetization across PC, console, and mobile- Analytics & Reporting: Strong proficiency in data analysis to optimize marketing performance- Tools & Platforms: MS Office, Jira, Confluence, Adobe Photoshop, Adobe Premiere, social media management tools.
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