Alex Frias
Chief Marketing Officer @Steve Madden
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WORK HISTORY
Chief Marketing Officer @Steve Madden
New York, NY, US
Lead global marketing for Steve Madden (NASDAQ: SHOO),$2B revenue business that features a portfolio of brands that includes Steve Madden, Dolce Vita, Betsey Johnson, Blondo, among others. Steve Madden also licenses footwear and handbag categories for the Anne Klein brand.
EDUCATION
St. John's University
Bachelor's, Communications
ABOUT ALEX FRIAS
Alex Frias is an entrepreneurial consumer marketer and commercial leader with over two decades of experience driving cultural transformations at iconic consumer brands, growing early-stage start-ups, and building brand entertainment partnerships on both the brand and agency-side. Alex currently leads global marketing at Steve Madden, previously having led in-house teams at Wayfair, FILA North America and music streaming start-up TIDAL. Earlier in his career, Alex co-founded an award-winning brand experience agency working with category leaders including PepsiCo, Apple, Uber, New Balance, HGTV, Heineken, and Twitter. Alex’s writing on the convergence of brand strategy, cultural marketing, and digital trends has been published in outlets including Forbes, Fast Company, Inc, The Drum, and Billboard Magazine. An award-winning brand storyteller and integrated marketer, Alex is uniquely adept at leveraging the power of culture to build consumer movements that bridge creative integrity and commercial growth. An omni-channel marketer and entrepreneurial leader, he is savvy within a start-up environment and experienced with Fortune 100 company dynamics. • End-to-end full funnel marketer // strategy -> tactical execution• Culture marketing across brand entertainment, music, and sports • Digital expertise across e-commerce and growth verticals (social, paid, influencer, SEM, SEO, display)• Media (paid, earned and owned)• Content Marketing• Experiential marketing and live events • Brand partnerships + IP development• Sponsorship negotiation + activation• Branded content + product marketing
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