Marc Rakowski

About Marc Rakowski

Accomplished Senior Marketing Manager with over 10 years of B2B Marketing experience implementing the vision, strategy, framework, and execution of global and regional marketing programs with a customer-first mindset to drive market demand, boost brand visibility, and maximize selling opportunities across the digital transformation landscape. More about me: STRATEGIC MIND-SET. I take ownership to understand the corporate objectives, working cohesively with leadership to define the right marketing messages, objectives, and strategy that will impact sales targets and contribute to YoY revenue growth. ORGANIZED & DETAILED ORIENTED. I have balanced program management skills from strategy development to day-to-day execution with agility to shift gears, handle multiple projects, solve problems, and be “hands-on” as needed to ensure campaigns stay on track and on budget. RESULTS-DRIVEN. I define the right metrics with clear KPIs to analyze program performance, gather feedback and find opportunities to drive campaign efficiencies with actionable insights to meet goals. RESPECTED LEADERSHIP. I build trust, transparency, and collaboration by nurturing relationships with key stakeholders and excel in working with cross-functional teams to deliver well planned and well executed marketing programs that meet business goals. PEOPLE-FOCUSED. I develop and lead successful, high-performing teams and individuals that are empowered to think, create, suggest ideas, take initiative, and most of all, have fun working together to succeed as ONE amazing team. CONTINUOUS LEARNER. I am open-minded to understand that I cannot know everything and I take the opportunities to improve my skills, gain hands-on experience and tap into the expert knowledge base to learn from others.

Experience

1. Account-based Marketing Manager, Growth Marketing

   Lumen Technologies

   Oct 2024 — Present · US

   As the Large Enterprise Account-Based Marketing (ABM) Manager, I am responsible for strategizing and executing compelling customer journeys within our top Fortune accounts. This includes collaborating with the cross-functional Marketing team to align strategies, building strong relationships within our diverse ecosystem, and developing key partnerships with Sales, Customer Success (CS), and Sales Development Representatives (SDR) to secure and expand customer relationships, enhance personalized customer experiences, and ultimately drive business growth.Lumen is unleashing the world\'s digital potential. We ignite business growth by connecting people, data, and applications – quickly, securely, and effortlessly. As the trusted network for AI, Lumen uses the scale of our network to help companies realize AI\'s full potential. From metro connectivity to long-haul data transport to our edge cloud, security, managed service, and digital platform capabilities, we meet our customers\' needs today and as they build for tomorrow.

Education

• Wayne State University

  Graphic Design

• Macomb Community College

  Graphic Arts & Communications

Skills

• Brochure Development
• Event Marketing
• Channel Partners
• Advertising
• Product Marketing
• Logo Design
• Enterprise Software
• Brochures
• Photoshop
• Event Planning
• Creative Direction
• Graphic Design
• Campaign Management
• Sales Enablement
• Lead Generation
• Marketing Strategy
• Marketing
• Direct Marketing
• Video Production
• Online Marketing
• Go-to-Market Strategy
• Marketing Management
• Microsoft Office
• Indesign
• B2b Marketing
• Marketing Communications
• Illustrator
• Print Production