Ajay Kumar
Senior Social Media Manager @Jet2.com and Jet2holidays
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WORK HISTORY
Senior Social Media Manager @Jet2.com and Jet2holidays
Leeds, GB
As the Senior Social Media Manager, I oversee Jet2.com’s and Jet2holidays’ social media presence while supporting leading the social media team.A key part of my role is managing influencer and celebrith talent activations, developing partnerships to enhance brand visibility and engagement. I identify and manage relationships with high-profile influencers and celebrities, ensuring collaborations align with the brand’s values and objectives. From exclusive press trips to large-scale content campaigns, I help create engaging and authentic brand storytelling.I also manage creative content across brand, trade, and recruitment channels, driving engagement, showcasing the brand’s personality, and generating revenue. Additionally, I support Community Management to maintain industry-leading response rates and deliver a personalised service, helping to protect and enhance the brand’s reputation.
EDUCATION
Roundhay Sixth Form
A-levels, Photography, Media and Sociology
Leeds Beckett University
Bachelor of Science (B.Sc.), Photographic Journalism
Roundhay School
High School
SKILLS
ABOUT AJAY KUMAR
Senior Social Media Manager specialising in culture, creator partnerships and social-first brand storytelling. Nearly a decade shaping digital strategy across travel, retail, FMCG and entertainment.I lead influencer and talent strategy, social content production and platform growth across TikTok, Meta, YouTube and emerging digital channels. Working with creators and household names to deliver campaigns that cut through culture.Passionate about creative strategy, data-led decisions, and building teams that feel empowered to push ideas forward.
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