Sourav Dash
|| PGDM’22 || Sales & Marketing Enthusiast || Micro Management || Mondelēz International || Britannia || Parle || Dabur || Director International Service @Rotaract Club SBES,Pune(2020-21) || DMS || P2H || B2B ||RTM ||
- Role
- Senior Sales Executive Tt at Mondelēz International
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sourav Dash
Goal-driven, dedicated sales professional in area of Business Development, Distributor Caring, Trade Marketing, Team Handling, DMS, BTL activities and Clint Servicing.Highly ambitious and performance driven Primary and Secondary sales professional with an unparalleled work ethics. Worked in Mumbai, Pune, ROM, Indore,ROMP and South Chatisgarh market. Effective, personable team player with unsurpassed interpersonal skills and demonstrated ability to handle customer questions and objections. Potential in identifying & networking with prospective clients generate business from the existing major accounts. Proven sales performer who is adept at working independently with minimal supervision, as well as contributing as productive team member.Key Skills-Dynamic and Results-DrivenProficient in Distribution Management Systems (DMS)Revenue Optimization & ROI FocusExecution of BTL ActivitiesTrade Marketing & POS ExpertiseNPL & NPD introducing Market Research & AnalysisEffective People ManagementStrong Networking Skills with Stakeholders
Experience
Senior Sales Executive Tt
Mar 2026 — Present · Cuttack, IN
RD & Team ManagementManaged a ₹26 Crore business across multiple distributors and geographies, leading a team of 18 PCs and 1 TL to ensure superior market coverage, execution excellence, and sustainable growth. New Product Launches & Consumer ActivationsExecuted NPD launches, consumer activations, and demand-generation initiatives to enhance brand visibility, consumer engagement, and sales performance. Sales Efficiency & Market ExecutionOptimized key KPIs including PJP Geo Visit, PJP Geo Productivity, TLS, ULB, EBD, and LPB. Strengthened RTM strategies to improve outlet coverage, productivity, and market penetration. VPO & RE Development ExpansionStrengthened distribution networks and channel strategies to maximize product availability, visibility, and profitability. Maintained ROGT hygiene through RE development initiatives, including LEG-to-HEG and HEG-to-P5/P7 conversions. Perfect Store Execution & Category GrowthEnsured Perfect Store compliance through effective merchandising and visibility execution. Drove category growth and premiumization through consumer activations, market intelligence, and range selling initiatives. Customer & Trade EngagementBuilt strong relationships with customers, retailers, and trade partners. Enhanced outlet engagement through P5, P7, SAAS, and Milan programs, improving loyalty and business performance. Team Development & Capability BuildingCoached and developed frontline teams to foster a high-performance culture. Conducted capability-building and salesforce training programs to enhance productivity and execution excellence. Process Compliance & Trade Spend ManagementEnsured adherence to SOPs and governance standards. Optimized trade spend utilization and streamlined PC incentives, RODs, and loyalty programs to maximize ROI and drive sustainable growth.
Education
London Business School
Brand Management , Management
Odisha State Open University
➡️ Soft Skills ➡️ CEC (Certificate in E-commerce) ➡️ Entrepreneurship Development, Management
Fakhir Mohan University
Bachelor of Commerce - BCom, Marketing
SaiBalaji Group of Institutes (IIMS | SBIIMS | IIMHRD)
PGDM, Management
2020 — 2020
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