Jonathan Wilson

About Jonathan Wilson

Sales Enablement and Revenue Transformation leader with 25+ years of experience translating business strategy into measurable sales performance. I specialize in scaling enablement at the enterprise level; aligning people, process, technology, and coaching to drive predictable revenue growth and operational excellence across B2B, SaaS, and residential channels.I bring a high-level mindset to enablement: My work consistently connects go-to-market strategy to frontline execution through standardized sales processes, data-driven coaching, and disciplined change management. I partner closely with Sales, Marketing, Product, and Operations leaders to ensure enablement investments directly support company objectives.My enablement approach spans the full lifecycle; onboarding, upskilling, product launches, and sustained adoption using instructional design, modern enablement platforms, AI-driven content creation, and performance analytics. I design and deploy end-to-end enablement campaigns that drive adoption, improve seller effectiveness, and scale best practices across teams.Currently, I lead Sales Enablement strategy and GTM execution for Mass Markets at Constellation Energy, owning revenue optimization initiatives, go-to-market execution for new products and markets, value proposition refinement, and product positioning. Working directly with 3 teams including internal leaders and sellers, channel management teams with external partners and door to door sellers. I launched an external lead generation call center and lead weekly executive coaching sessions with sales leaders to ensure strategy execution and accountability. Platform owner for Highspot, and Salesloft.Previously, I spent 20+ years at AT & T in senior sales and operations leadership roles: • Regional Sales Manager leading 30+ direct and 300+ indirect reports; recognized 5x for top performance driven by process improvement, coaching, and accountability. • Program Leader for AT & T’s internal innovation program, delivering $365M in annual cost savings and $7M in incremental revenue by operationalizing frontline ideas. • Chief of Staff to a VP, acting as a strategic co-pilot—overseeing three director-led teams, managing budgets, driving execution across call centers, retail, and field operations, and presenting outcomes to executive leadership.Certified in Six Sigma, I bring a continuous improvement mindset to enablement—standardizing what works, eliminating waste, and scaling performance.Core tools: AI platforms, Highspot, Salesloft, Asana, Copilot, Figma, Canva, Microsoft Office Suite

Experience

1. Revenue Optimization (Sales Enablement)

   Constellation

   Nov 2023 — Present · Green Bay, WI, US

   Own sales enablement strategy and implementation within Mass Markets for internal and external partners. Responsible for all go to market product launches including instructional design, delivering training content and creating long-term adoption with sellers.• implemented proven efficiency, teaching, and accountability methodology increasing sales performance by $500k+ quarterly (34% increase) with Field Sales team • Launched Solution Sales: Spearheaded non-commodity products and services. Designed and delivered comprehensive training frameworks resulting in a 300% sales performance.• Call Center Enablement: Onboarded a new external call center focused on energy sale lead generation. Delivered tailored training in compliant lead generation strategies, equipping the team to drive acquisition and exceed KPIs.• Leading in Partner relationship management coaching, teaching best practices with weekly follow up with 4 partners in 2 business units.• Value Proposition Development: Creation and roll out new value proposition, sales scripts for SMB and Mid-Market segments. Resulting in immediate and sustained improvement in conversion rates.• Sales Playbook Authoring: Instructional design and implementation of playbook for B2B sales. Worked cross-functionally with marketing, brand, and legal to align messaging. Post-launch results included a 20% sustained increase in sales.• Highspot Owner: Enablement Operating System used for internal sellers to interact with customers. Winner of top 12 impact users for 2025 by Highspot. Peer winners were McKesson, Amazon Web Services, and FedEx.• Email Strategy Execution: Developed effective Salesloft (software) email cadences supported by compelling sales collateral boosting lead engagement and new customer acquisition.• B2B Market Launch: Drove new market entry for B2B Business Development Managers. Designed and facilitated end-to-end training sessions coordinating with sales support, systems training, and marketing

Education

• Cornell University

  Leading Collaborative Teams eCourse, The Leadership Symposium

• University of Wisconsin-Green Bay

  Business Administration and Management, General