James Serrano

Associate General Manager @BakeMark

Bronx, NY, US

Direct, manage and coordinate all branch functions including Sales, Warehouse, Transportation, Operations, and Administration- Managed all Branch activities in accordance with policies, guidelines, and procedures with laser focus on achieving both short and long-term goals of the Branch and Company- Worked together with corporate departments to implement the BakeMark strategy. Reviewed market analyses to determine customer needs, and volume potential, developing sales programs to meet or exceed goals of Branch and Company. Identified Branch product offerings and pricing consistent with company strategies and financial expectations. Support the promotion and success of BakeMark branded and exclusive branded products- Worked with Local and Regional VP, Sales to manage the process of identifying account level penetration opportunities and prioritize lead generation opportunities The key objective was to grow sales and profitability through continual focus on increased penetration, reduced account churn, Exclusive Brand (EB) conversion, migration to E Commerce and identifying opportunities to reduce cost to serve. Allocated sales support and Specialist resources against highest growth opportunities.