Ashraf Shaikh
Integrated Media Marketing @ JioHotstar | Ex-Madison | Ex-Havas
- Role
- Media Director at JioHotstar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashraf Shaikh
Media & Marketing Leader with 14+ years of experience driving large-scale, integrated media and growth strategies across India, Middle East and South Africa. Currently leading multi-crore media investments at JioHotstar (formerly Disney+ Hotstar) across digital and traditional platforms. Over the years, I’ve played a leadership role in the launch and transformation of marquee platforms and properties including Disney+ Hotstar, JioHotstar rebranding, IPL and flagship original content driving rapid growth, strong brand salience, and consistent performance gains in highly competitive markets.My leadership style is rooted in clarity, accountability and collaboration. I’ve built and led high-performing teams, established strong agency and partner ecosystems, and driven cost efficiencies while elevating strategic rigor and execution standards.I bring a data-led, ROI-focused mindset, with strong governance across measurement frameworks including CAC, reach efficiency, SOV and brand impact. My career spans media and Journalism, broadcasters, and client-side roles, giving me a 360° perspective on the media ecosystem. This cross-functional exposure allows me to connect strategy, execution, and measurement seamlessly and lead teams with clarity and conviction.Trusted partner to senior leadership in aligning media spend with business growth, revenue and brand objectives. Known for strategic clarity, ROI-led decision making, and building high-performing teams and agency ecosystems.Skills: Media Strategy & Investment | OTT & Growth Marketing | Business & ROI Ownership | Team & Agency Leadership | Trad + Digital Integration
Experience
Media Director
Nov 2025 — Present · Mumbai, IN
Integrated Media Marketing (India)| Digital Marketing (Middle East, South Africa & Israel)
Education
SIES School
HSC, Commerce
1995 — 2008
Rizvi Education Society's College of Architecture
BMM, Advertising
2009 — 2011
Guru Nanak Institute of management Studies
MMS, Marketing
2013 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.