Michelle Scruggs
- Role
- Head of Performance Media, N America at Google
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Michelle Scruggs
Proven track record for driving results that align with business goals and KPIs -…
Experience
Head of Performance Media, N America
Sep 2014 — Present
Lead North America media team to develop, implement and manage digital marketing strategies across Google products- Forecast and manage $XXMM annual direct response media budget. Report and communicate sales revenue and ROI- Work with executive leadership in Marketing, Sales, Product and Finance to define business goals and establish key performance indicators- Analyze performance data, market trends and user behavior to identify growth opportunities- Negotiate annual upfront contracts with top media partners, resulting in $XM in media discounts and X value-added research studies in 2015- Drive creative and landing page testing to improve ROI and user experience. Conduct attribution studies to model full value of DR media.
Education
University of Georgia - Terry College of Business
Bachelor of Business Administration (BBA), Marketing
1989 — 1993
Skills
- Social Media Marketing
- Analytics
- Digital Strategy
- Strategy
- Online Advertising
- Online Marketing
- Sem
- SEO
- Start-Ups
- Integrated Marketing
- Mobile Marketing
- Digital Media
- Ppc
- Marketing
- Interactive Marketing
- Social Networking
- Marketing Strategy
- Business Development
- Cross-Functional Team Leadership
- Digital Marketing
- Crm
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