Mark Pyle

About Mark Pyle

As a marketing strategist and team leader, I have focused my professional experience on impacting business results, generating sales demand, and enhancing brand reputation. I develop communication plans that deliver on business objectives. I have allocated and managed $65+ million budgets, staff, agencies, events, sponsorships, and media while tracking and maximizing ROI. I have been a manager of corporate and agency marketing teams for 25+ years planning and executing communications for human resource services, packaged goods, fuels, lubricants, utility services, wholesale energy, and transportation. I am known for innovative solutions, streamlining processes, uncovering value, and motivating teams to excel. I have a reputation for working well in situations that require cross-functional collaboration involving multiple markets, sales channels, products, and external teams. My career highlights: • I led the marketing planning and execution of brand initiatives that produced sales records four consecutive years growing premiums 60%, improving brand consideration (+26%), and purchase intent (+16%) • I generated $24 million of additional profit over three years by coaching marketing teams to apply commercially-minded techniques and work more closely with sales and customers • I designed a strategy and marketing plan that acquired and retained commercial and residential utility customers in 12 states while driving down marketing costs 75% • I developed a new inventory management process that converted product into media credits generating 10X value to the company. Also built a case for other business groups to participate. My areas of expertise: • Using researched-based insights • Acting as the “voice” of the customer • Integrated marketing planning and execution • Optimizing communications and operational efficiency • Coaching team members to advance their careers • Tracking brand strategy KPIs Email: p•••••@gmail.com Phone: 28••••••02

Experience

1. Communication Strategist

   Marketing Consulting

   Jan 2017 — Present · Houston, TX, US

   Developer of marketing strategy, planning, and brand direction, shaped by audience insights for both B2B and B2C product and service categories. Experienced working with clients to design the optimum mix of communication tactics to achieve defined business objectives. Applying my agency and corporate backgrounds in the energy, automotive services, packaged goods, retail, utilities, and transportation industries to generate growth and demand. Able to advise on converting under-performing assets into services that are valuable to business operations.

Education

• Sam Houston State University

  Bachelor of Fine Arts - BFA

• HubSpot Academy

  Content Marketing Certification

  2025

• Sam Houston State University

  Bachelor’s Degree