Michael Shea

About Michael Shea

My journey has provided so many experiences to help craft positive outcomes for future…

Experience

1. Vice President Marketing & Customer Engagement

   Automation Solutions Llc

   Nov 2020 — Present · Milwaukee, WI, US

   PERSONAL GOALS:While consulting at DV-EIGHT LLC during the pandemic, I chose to follow two passions in serving as the VP of Marketing and Customer Engagement for Automation Solutions LLC:1.) Partnering with entrepreneurs.2.) Applying relevant marketing expertise to new industries.ACCOMPLISHMENTS & ACTIVITIES:• Established a unique position as a “boutique” custom service-provider in a category typically offering stock products. • Transformed all digital platforms generating substantial growth (+300%) in web traffic and social connections resulting in increased customer inquiries and leads, despite the challenging post-COVID manufacturing environment.• Created and executed a highly targeted marketing plan generating awareness, while establishing the company as a thought-leader in the field of industrial automation.• Supported the founder with the materials and resources required to secure funding for expansion – a second location to accommodate the elevated production levels associated with new customer acquisition.

Education

• Marquette University

  Bachelor of Science (B.S.)

Skills

• Program Management
• Sales
• Shopper Marketing
• Integrated Marketing
• Sponsorship
• Strategy
• Strategic Communications
• Strategic Planning
• Account Management
• Marketing Communications
• Creative Direction
• Advertising
• Marketing
• Marketing Management
• Management
• Market Planning
• Brand Development
• Segmentation
• Event Management
• Digital Marketing
• Relationship Marketing
• Product Development
• Brand Awareness
• Social Media Marketing
• Customer Insight
• Budgets
• Brand Management
• Marketing Strategy