Marypat Scanlon

About Marypat Scanlon

As a Loyalty Member Engagement Manager at Choice Hotels International, I focus on driving member acquisition, engagement, and retention through strategic lifecycle marketing initiatives. By leading experiential marketing efforts like NASCAR and Division I college football campaigns, and collaborating cross-functionally to develop data-driven campaigns, I aim to enhance customer loyalty and long-term value. My core competencies include strategic communications, content marketing, and marketing strategy, which I leverage to contribute to impactful marketing initiatives. My goal is to continuously enhance customer experiences and foster lasting relationships.

Experience

1. Loyalty Member Lifecycle Manager

   Choice Hotels International

   Jan 2022 — Present · North Bethesda, MD, US

   Lead NASCAR and Division I college football experiential marketing to drive member acquisition, engagement, and loyalty.• Build and optimize lifecycle marketing strategies to increase retention, repeat stays, and long-term member value.• Partner cross-functionally to launch data-driven campaigns that improve targeting, engagement, and ROI.

Education

• The George Washington University

  Bachelor of Business Administration (B.B.A.), Marketing

  2013 — 2017

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration - MBA

  2019 — 2021

Skills

• C
• Html
• Research
• Customer Service
• Event Planning
• Java
• Public Speaking
• Social Networking
• Social Media Marketing
• Time Management
• Microsoft Powerpoint
• Cooking
• Marketing
• Teamwork
• C++
• Autocad
• Facebook
• Social Media
• Photoshop
• Powerpoint
• Microsoft Excel
• Matlab
• Costar
• Microsoft Word
• Sports