Michael Proffitt

About Michael Proffitt

Enterprise marketing and growth leader with a track record of building scalable systems that accelerate revenue, strengthen brand equity, and align organizations around a clear commercial strategy. I specialize in transforming complex, mission-driven healthcare and clinical-research environments into integrated growth engines that deliver measurable results.Over the past two decades, I’ve led growth strategy, brand development, demand generation, analytics, and product commercialization across early-stage ventures, private-equity environments, and multinational enterprises. My approach blends analytical rigor, operational discipline, and cross-functional leadership — creating clarity in ambiguity and aligning teams around decisions that drive sustainable growth.At PCM and EmVenio, I’ve helped architect new demand engines, modernize marketing analytics, launch new service lines, and strengthen commercial alignment across Marketing, Sales, Operations, and Strategy. Whether building new capabilities or optimizing existing ones, I focus on designing systems that scale, empower teams, and accelerate time-to-impact.WHAT I BELIEVE Build Systems, Not SilosGrowth happens when marketing, sales, operations, and analytics function as one integrated engine. Lead With ClarityTeams perform at their best when leaders create focus, remove barriers, and enable people to win. Data Should Explain, Not OverwhelmInsight comes from pattern recognition — and the ability to act decisively when data is imperfect. Execution Creates TrustThe most effective leaders earn influence by consistently delivering results that matter.CORE CAPABILITIESBrand Strategy • Demand Generation • Multi-Brand Leadership • B2C & B2B Integration • Marketing Analytics • Growth Systems Architecture • Cross-Functional Alignment • Product & Service-Line Commercialization • Budget Stewardship • Team Leadership & Talent Development • Clinical Research Marketing • Home-Care Marketing • Executive Decision EnablementIf you\'re interested in healthcare transformation, clinical-research innovation, or marketing leadership frameworks that scale, feel free to connect: m••••••••@babson.edu

Experience

1. Director of Commercial Analytics

   Professional Case Management

   Mar 2020 — Present · Denver, CO, US

   Summary:Enterprise-wide marketing and commercial leadership across PCM, Cold War Patriots (CWP), and EmVenio Clinical Research. Responsible for demand generation, analytics modernization, brand strategy, and cross-functional commercial alignment across Sales, Operations, BD, and Marketing.Key Achievements:Built and launched the Benefits Assistance Program, now a core demand engine for home care growth.Delivered substantial YOY lead growth for two consecutive years through disciplined budget management and channel optimization.Designed and launched Patient Navigator Services.Implemented a dual lead/contactability model improving forecast accuracy and sales alignment.Partnered with Sales leadership on GTM strategy, brand positioning, and event investment decisions.Developed PCM’s first persona and buyer-journey frameworks to support scalable content and automation systems.

Education

• University of Rhode Island

  Bachelor of Science - BS, Industrial Engineering

• Texas McCombs School of Business

  Executive Certificate Program, Artificial Intelligence

• Babson College

  Master of Business Administration - MBA, Strategic Management, Entrepreneurship and Finance

Skills

• Competitive Analysis
• Start-Ups
• B2b
• Go-to-Market Strategy
• Mergers & Acquisitions
• Account Management
• Channel Partners
• Sales
• Product Marketing
• Pricing
• Executive Management
• Solution Selling
• Business Planning
• Product Launch
• Sales Process
• Leadership
• Cross-Functional Team Leadership
• Strategic Partnerships
• Marketing Strategy
• Medical Devices
• Saas
• International Business
• P&L Management
• Strategy
• E-Commerce
• Product Lifecycle Management
• Sales Operations
• Integration
• Enterprise Software
• Sales Management
• Market Development
• Crm
• New Business Development
• Direct Sales
• Product Management
• Marketing Management
• Market Analysis
• Team Building
• Management
• Strategic Planning