Samuel Mpona
Lifecyce Marketing Manager @ApplyBoard
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WORK HISTORY
Lifecyce Marketing Manager @ApplyBoard
EDUCATION
INSEAD
MBA, Business Administration and Management, General
Université Protestante au Congo
Bachelor, Internation and Monetary Economics
Columbia Engineering
Executive, Applied Data Science
SKILLS
ABOUT SAMUEL MPONA
I am an Analytics, Business Intelligence, and Lifecycle Marketing leader with an international career spanning Africa, the Middle East, the Caribbean, and North America. I turn data into stories that guide strategy and drive value. I bring together sound data practices, predictive modeling, and advanced analytics to uncover opportunities. As a player-coach, I blend hands-on execution with executive-level storytelling, fostering curiosity and a data-driven culture.I have rebuilt analytics and lifecycle marketing practices into high-performing teams, leading predictive modeling, churn and retention analytics, and self-serve reporting with a focus on clarity and adoption. My approach combines strategic vision with relentless and disciplined execution, delivering insights that shape decisions and embedding data-driven thinking into everyday practice.
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