Mike Harland
Managing Partner Digital and Technology @Wearefearless
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WORK HISTORY
Managing Partner Digital and Technology @Wearefearless
London, GB
EDUCATION
Massey University - Te Kunenga ki Pūrehuroa
Bachelor of Business Administration - BBA, International Business
SKILLS
ABOUT MIKE HARLAND
A media, digital and content strategist with extensive partnership, content creation and production experience.I have spent time at agencies in both the UK (8 years) and NZ (6 years) and have been fortunate to work with some of the world\'s top advertisers operating in categories ranging from FMCG,(foods, drinks, personal & home care) to financial, tech to autos, retail & tourism.Over the last 14 years I\'ve dreamt up, collaborated on and delivered award winning and highly effective campaigns across the UK and New Zealand markets to help clients achieve their marketing objectives. I am also one of 3 founders and now Director of the online start-up: CANDID8. An on-demand video screening platform developed to help employers streamline the recruitment processes.I have a real passion for innovation and the integration of digital technology into campaigns and enjoy discovering and collaborating with the best in the business to bring an idea to life.I\'m ambitious, passionate, loyal, creative and dedicated and enjoy working within teams to explore, develop and deliver the best possible solutions to marketing challenges.Expertise- Content marketing strategy- Media strategy- Content syndication & seeding strategy- Digital marketing strategy- Website & app development- Social media strategy- SEM & SEO strategy- Sponsorship- Complex media partnerships- Content production- Experiential and stunt marketing- Media trading & negotiation- Events
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