Margaret Gemski

About Margaret Gemski

Innovative leader driving organizational growth through optimized performance and…

Experience

1. Senior Manager, Employer Brand & Recruitment Marketing

   Centene Corporation

   Oct 2020 — Present

   Lead a team of brand and marketing communications professionals responsible for day-to-day recruitment marketing activities including strategic go-to-market plans, tactical programmatic jobs advertising and management of external and internal careers sites -Using the PESO model, the team delivers innovative and creative out-of-the box ideas to deliver top-of-the-funnel applicants -Provide communications (internal, external, media relations) support for talent attraction activities, including speech writing and internal talking points -Focus on cohesive story-telling through the whole candidate journey using multi-faceted tools, tech-stack solutions and national media channels -Collaborate with key stakeholders in a complex matrixed organization to deliver new hire results across the enterprise -Provide reputation management counsel, including Glassdoor and Indeed audits, to ensure brand favorability and/or mitigation via change management -Expertise with Phenom People, Modern Hire and Workday Applicant Tracking Systems -Responsible for enterprise recruitment marketing analysis and reporting, including market research, performance metrics, brand favorability, competitive analysis and other social listening efforts -Manage agency partners (advertising, media and social AORs) to develop cohesive work statements and staffing levels while managing external deliverables -Give guidance for brand integration and architecture clarity through the merger and acquisition (M&A) process, including retirement and repositioning

Skills

• Strategic Planning
• Marketing
• Strategy
• Web Analytics
• Emergency Notification
• Communications Planning
• Enterprise Software
• Saas
• Channel Marketing
• Process Improvement
• Non-Profit Marketing
• Integrated Marketing
• Website Development
• Development of Employees
• Business Intelligence
• Crm
• Product Management
• Sales Process
• Copywriting
• Event Planning
• Social Media Marketing
• Advertising
• Marketing Analytics
• Marketing Communications
• Field Marketing
• Internal Communications
• Brand Development
• Public Relations
• Employer Branding
• Budget Process
• Product Marketing
• Customer Acquisition
• Customer Retention
• Global Communications
• Multi-Channel Marketing
• Partner Marketing
• Crisis Communications
• Financial Reporting
• B2c Marketing
• Organizational Structure