Melissa Peneycad
Director, Public Engagement & Ai Strategy @Mdr Strategy Group
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WORK HISTORY
Director, Public Engagement & Ai Strategy @Mdr Strategy Group
Halifax, NS, CA
EDUCATION
University of St.Gallen
B.Com. (exchange), Management
Northwestern University
Certificate, Business management
Schulich School of Business - York University
Graduate Diploma in Business and Environment, Corporate Sustainability
Queen's University
Bachelor of Commerce (B.Com.) Honours, Strategy, Marketing
York University
Master in Environmental Studies (MES), Business and Sustainability
SKILLS
ABOUT MELISSA PENEYCAD
Melissa Peneycad is an author, entrepreneur, and global sustainability expert with a passion for making complex ideas accessible. With 25 years of leadership in sustainability, infrastructure, and public-private partnerships she has influenced projects collectively valued at more than US$200 billion across sectors including energy, healthcare, housing, and transportation. She has played a central role in shaping industry-leading frameworks such as the UN Economic Commission for Europe’s PIERS methodology (a tool for evaluating projects based on their alignment with the Sustainable Development Goals), the Envision framework (used to promote and verify sustainable infrastructure), and BOMA BEST (a certification and management program that supports sustainability and innovation in existing buildings).Melissa holds a Bachelor of Commerce degree with a focus on strategy, management information systems, and marketing; a master’s degree in environmental studies; a graduate diploma in business and sustainability; and a postgraduate certificate in leading diversity, equity, and inclusion. This multidisciplinary foundation gives her a unique ability to bridge the worlds of business, sustainability, and public policy.Today, her work focuses on strengthening the licensing and professional regulation sector. She is engaged by regulatory bodies to support improvements in governance, public engagement, technological and AI readiness, and strategic planning, all centred on her commitment to protecting the public interest.In 2024, Melissa founded Clover Lane Publishing to merge her analytical expertise with her passion for writing and education. Through this venture, she develops and publishes compelling, high-quality nonfiction books that inform, inspire, and ignite change. She also supports aspiring authors and publishers, helping them identify profitable topics, refine their ideas, produce exceptional content, and bring their work to market with clarity and confidence.Melissa is a lifelong learner, crispy tofu enthusiast, and world traveler, having lived in, worked in, and explored nearly 50 countries across 5 continents. She is based in Halifax, Nova Scotia, Canada.
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