Marc Pelletier

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARC PELLETIER

A brand is a set of stories, actions and relations that we share with our customers. Much more than a simple product or service, it is an intimate connection, a specific entity that communicates our mission and who we are.Seasoned senior executive and marketing strategist, I have spent the last 20 years of my career increasing the influence and profitability of iconic brands by offering them a distinct identity. A unique voice that stands out and resonates with their customers.My achievements are the result of a strategic vision, thoughtful planning and bold actions that share a sense of organizational direction and purpose. It is also the outcome of close collaboration with the teams I had the privilege to lead.Strong performance and excellence are never an accident. That’s why I manage every project with rigor and determination while making data-driven decisions. Creative process is fuelled by divergent thinking, by breaking with established conventions. I’m convinced that ideas grow better when transplanted into another mind. I therefore make every effort to build a work environment that fosters audacity and generate creative inputs.Creativity, entrepreneurship and an inexhaustible desire to go further: these are the strengths that define my leadership and inspire my teams to grow and challenge themselves.My expertise : Define and align marketing action plans with strategic guidelines Maximize performance, having a 360° overview of business challenges Lead and enable managers and their teams to contribute to their fullest potential Enhance brands’ synergy and positioning Launch profitable marketing strategies, providing convincing and conclusive data Improve the customer experience quality through efficient communication strategies Implement innovative customer acquisition and loyalty programs Develop a distinctive employer brand to attract and retain top talent