Michael Parra
Marketing Director @Murray Osorio PLLC
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WORK HISTORY
Marketing Director @Murray Osorio PLLC
New York, NY, US
Establishing and leading the firm\'s brand strategy, and execution of integrated marketing campaigns to attract and retain clients seeking legal immigration services. Leveraging data insights to develop and optimize campaigns to enhance market presence, community outreach, and drive our sales pipeline. Furthermore, creating a social media strategy across platforms, while leading the video content execution in-house to drive business growth and achieve marketing objectives.
EDUCATION
George Mason University
Bachelor of Science (BS), Marketing
Universidad de Belgrano
Economics
University of Maryland - Robert H. Smith School of Business
Master of Business Administration - MBA, Marketing
ABOUT MICHAEL PARRA
Marketing Director with 15+ years of experience driving brand growth, audience engagement, and market expansion across the legal, financial services, travel/hospitality, and technology sectors. Proven track record leading integrated, multi-channel marketing strategies that elevate brand visibility, strengthen market positioning, and support business development. Currently overseeing brand strategy and campaign execution at Murray Osorio PLLC, translating complex services into clear, compelling narratives that resonate with diverse audiences, driving extensive business and sales results.Brand leader behind the organization’s first unified brand identity and visual system, establishing a cohesive market presence across channels, and led development of its first commercial advertising campaign for television and digital platforms to expand awareness and reach. Directs social media strategy and content creation, leveraging analytics and generative AI–enabled marketing to optimize performance, engagement, and growth. Brings a strategic, data-driven leadership approach grounded in collaboration, performance measurement, and continuous optimization.
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