Kristina Moy

About Kristina Moy

A highly successful, results-driven journalist with expertise in digital publishing, SEO and UX principles, and leading large-scale digital journalism operations. Over 25 years of experience working in digital and broadcast media with a proven record of editorial excellence. An expert in growing and maintaining millions of digital followers through original content and social and experiential solutions; leading SEO best practices, including keyword research and keyword optimization efforts; leveraging content strategy and audience segmentation efforts; and working with cross-functional teams. Exceptional writing, editing, and presentation skills, and project and time management skills. Proficient in digital analytics, SEO and social media tools, and CMS. An expert in spearheading, cultivating, and leveraging strategic partnerships and working with local and national media organizations. Outstanding relationships with reporters, editors, producers, and freelance writers across the country. Technical Skills: Microsoft Office, Excel, Outlook and PowerPoint, WordPress, CMS, Socialflow, True Anthem, Google Analytics, Adobe Analytics, Google Search Console, Google Trends, Semrush, Looker, Power BI, Conductor, Parse.ly, Chartbeat, Botify, CrowdTangle, and True Anthem.

Experience

1. Managing Editor

   Fox 13 Seattle

   Feb 2024 — Present · Seattle, WA, US

   Lead the daily newsgathering efforts in the newsroom to distribute content on the station’s digital platforms, live stream, and linear broadcasts. — Work as a primary handoff liaison, ensuring early morning content is carried into the dayside timeframe, and set up the nightside crew for success each evening. — Supervise field reporters and anchors to ensure smooth operations and high-quality reporting, and provide guidance and direction on story angles, approaches, and depth of coverage— Supervise, oversee, and manage the newsroom\'s assignment desk and staff of editors. — Supervise, oversee and manage the newsroom\'s summer internship program— Lead and manage SEO content efforts, and help define SEO for relevant teams. — Monitor digital and on-air analytics to make informed coverage decisions. — Maintain a cohesive flow of news coverage between digital, livestream, and linear news broadcasts. — Work as a point of contact for reporters in the field, addressing any questions, concerns, or challenges while on assignment, and anchors on the news desk— Review, edit and write digital copy and TV scripts to ensure accuracy, clarity, and adherence to station standards— Oversee the station\'s social media and audience engagement team. — Provide SEO training and guidance to relevant news teams. — Provide feedback to digital team members, reporters and anchors to improve their skills, whether it’s in writing, interviewing, or on-camera presentation— Work closely with other newsroom staff, such as producers, editors and writers, to coordinate coverage and maintain consistency— Uphold ethical standards in journalism, such as accuracy, fairness, and impartiality— Integrate digital and field reporting into online and social media platforms, the FOX Local Live Desk, and newsletters for maximum audience engagement— Oversee the management of direct reports in all respects, including performance evaluations and regular feedback.

Education

• University of Washington

  Bachelor's degree

Skills

• Copywriting
• Journalism
• Storytelling
• Newsletters
• Broadcast
• Community Partnership Development
• Social Media Marketing
• Event Management
• Press Releases
• Television
• Public Relations
• Internal Communications
• Media Relations
• New Media
• Community Engagement
• Marketing
• Copy Editing
• Online Journalism
• Editorial
• Event Planning
• Radio
• Community Outreach
• Press Kits
• Nonprofits
• Sponsorship
• Social Media
• Writing
• Blogging