Mouvriya N
Fashion catalyst || Amazon || NIFT || Costume Designer || Visual Merchandiser || Marketing || E-commerce
- Role
- Associate Site Merchandiser at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Associate Site Merchandiser
May 2024 — Present · Bengaluru, IN
Managing site merchandising for Men’s Apparel categories: Ethnic Wear, Sportswear, Eyewear, and Premium Fashion.• Own Traffic and Customer Charter metrics, tracking conversions, CTR, and traffic source performance.• Executing key sale events: Great Republic Day Sale, Great Summer Sale, Prime Day, Great Indian Festival, and EOSS.• Curating cross-group line stores: Premium Store, Wedding Store, Festive Store, Autumn Winter, Ethnic Fest, and Party Store.• Managing the Premium Charter for Men’s Apparel, including brand identification, pricing ladders, and selection curation.• Planning seasonal flips based on market benchmarking for graphics, pricing adjustments, and other relevant factors.• Providing merchandising and traffic insights for key stakeholders.• Managing the Associates Traffic Channel, sharing top deals daily via WhatsApp and Telegram groups.• Coordinating promotional plans across AF Pages, Gateway, Quip, Amazon LIVE, SEO Pages, Paid Media, Fire TV, Alexa Voice, and CPC campaigns.• Tracking and reporting Associates\' channel traffic and conversion performance, recommending optimisation strategies.
Education
National Institute of Fashion Technology India
Master's degree, Fashion Merchandising
2020 — 2022
PSG College of Arts and Science
Bachelor of Science - BS, Costume Design
2017 — 2020
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