Mousumi Shaw

Experience

1. Founder & CEO

   Sikara & Co

   Jul 2005 — Present · Austin, US

   Founded new affordable luxury jewelry brand to be positioned as “Coach” brand of the jewelry industry, targeting demographic of women self-purchasers. • Lead overall company strategy and partnerships with over 300 organizations. • Manage and direct creative approach of ten country collections (Brazil, Egypt, India, Iceland, Indonesia, Israel, Italy, Mexico, Spain) working with team of international designers and manufacturers on product development and merchandising over product SKUs. • Oversee team that has managed wholesale distribution to over 250 retail partners (museums, jewelry stores, boutiques, galleries, spas, hotels & resorts). • Supervise team that managed retail operations with Sikara branded retail stores in Austin, Boston & San Francisco with high purchase conversions of 35%. • Collaborate with digital marketing team to create content and strategies to engage various customers segments through Instagram, Facebook, & Zoom events • Coordinate team managing online division (sikara.com), development, fulfillment & partnerships with companies such as Touch of Modern, Shoptiques, Faire, Groupon, etc. • Hire and oversee the training of over 100+ diverse staff members across three cities. • Direct company’s national charitable giving program, working with over 120 nonprofits. • Featured in publications such as Oprah’s “O” Magazine, Austin Monthly, Boston Magazine, Brilliant Magazine, Tribeza, San Francisco 7X7 Magazine, Austin American Statesman, Brides Magazine, Accessories Magazine and interviewed on FoxNews.

Education

• Harvard University Kennedy School of Government

  MPA

  2002 — 2005

• University of Pennsylvania

  BA, South Asian Studies

  1993 — 1998

• London School of Economics and Political Science

  Study Abroad

  1996 — 1996

• Harvard Business School

  MBA

  2002 — 2005

• University of Pennsylvania - The Wharton School

  BS, Wharton School of Business

  1993 — 1998