Mousumi M.

About Mousumi M.

I\'m passionate about building and scaling consumer tech businesses focusing on core customer value proposition, digital transformation and revenue growth builders. At present, I\'m exploring and experimenting across real life consumer problems in healthcare and education along with building workflows on AI tools & platforms (Claude Code/ OpenClaw).# 15 years of industry experience building products and driving marketing growth GTM in e-commerce, retail, financial services #Personal Interests: Designing consumer centric product & service commerce solutions in education, financial services and healthcare enhancing accessibility of best-in-class solutions to millions. I\'m my best self in a Can-Do and Total Ownership Culture where the long term value creation matters and best of talents come together to build-launch-grow sustainably.

Experience

1. Director, Growth

   Tata Digital

   Oct 2021 — Present

   Developed and led user growth & new product solutions for targeting the AOP goals for consumer goods, premium lifestyle fashion and beauty categories for the fiscal- Designed and led growth initiatives encompassing loyalty, user engagement, procure to payment constructs/ solutions; Piloted on platform for GMV growth and new user acquisition on platform- Developed and steered customer acquisition/ retention marketing strategy in-app and across channels for user growth on platform; Led team of marketing, product & operations for plan rollout- Designed GTM constructs and marketing plan for scaling consumer lifestyle categories in initial 12 months of launch managing quarterly customer acquisition / retention and GMV growth targets - Developed customer experience product strategy and roadmap for personalisation, search, user generated content for omnichannel journeys on e-commerce platform- Analysed and recommended key intervention measures to enhance the supply chain network & operations efficiency for consumer goods categories by 20 basis points enhancing NPS score- Steered weekly business KPIs cadence analyzing topline growth, brand share, key milestones for planning

Education

• Indian School of Business

  PGP, Master of Business Administration (MBA), Marketing and Strategy

• National Institute of Technology Rourkela

  B.Tech, Mechanical Engg.

Skills

• Social Media Marketing
• Strategic Planning
• Social Media Measurement
• Product Development
• Project Management
• Cross-Functional Team Leadership
• Benchmarking
• Business Development
• Market Research
• Customer Service
• Strategy
• Go-to-Market Strategy
• Competitive Analysis
• Business Analytics
• Analytics
• Crm
• Business Intelligence
• Text Mining
• Predictive Analytics
• Customer Focused Marketing
• Brand Management
• Business Strategy
• Entrepreneurship