Mousumi Halder
Senior Officer @Kokuyo Camlin Ltd
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WORK HISTORY
Senior Officer @Kokuyo Camlin Ltd
Mumbai, IN
Plan & Execute Marketing Campaigns to support sales targets and brand objectives.Coordinate with Creative Teams for design and approval of promotional materials.Assist in New Product Development (NPD) by providing market insights, design inputs, and competitive analysis.Manage Product Launch Timelines ensuring on-time execution of marketing activities.Develop & Deploy POSM/POP Materials to distributors and retailers for improved brand visibility.Conduct Market Research on pricing, design trends, and competitor products.Recommend Improvements in products and marketing strategies based on research findings.Organize Promotional Events such as drawing competitions, retailer meets, and school activations.Collaborate with Sales, Production & Design Teams for smooth plan execution.Monitor Budgets and measure ROI for campaigns.Prepare Performance Reports for management review.
ABOUT MOUSUMI HALDER
Results-driven marketing professional with expertise in marketing,brand development, new…
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