Mourad Oumahdi

About Mourad Oumahdi

I sit at the intersection of Revenue Science and Product Innovation. With a career built within the engines of the cruise industry—including Norwegian Cruise Line Holdings and Royal Caribbean Group—I specialize in the art and science of \"Commercialized Experience.\" I don’t just build products; I architect cruise offerings that are data-backed, market-optimized, and engineered for high-yield growth.As the Head of Cruise Product at Paisly, I lead the strategic direction of our cruise portfolio. My approach is rooted in a simple philosophy: Great products should delight the guest while aggressively supporting the P&L. By leveraging deep data analytics, scenario modeling, and market intelligence, I turn complex deployment challenges into scalable revenue opportunities.What I bring to the table:Strategic Product Development: End-to-end lifecycle management from concept to launch.Revenue Optimization: Expertise in yield management, pricing strategy, and inventory control.Deployment Expertise: A proven track record of optimizing global itineraries to reduce costs and maximize demand.Entrepreneurial Leadership: An MBA-backed perspective that treats every product as a business unit.I am passionate about the future of travel tech and the evolution of the cruise industry. Whether it’s navigating complex stakeholder landscapes or mentoring the next generation of project leaders, I am driven by results that move the needle.Core Expertise: Product Management | Revenue Cycle Management | Itinerary Planning | Market Analysis | Cross-functional Leadership | Strategic Business Planning | Data-Driven Decision Making

Experience

1. Cruise Product Development

   Paisly

   May 2024 — Present · Dania, FL, US

   As the Head of Cruise Product, I am responsible for driving the strategic direction, design, and delivery of innovative cruise products that align with both customer expectations and commercial objectives. My role sits at the intersection of product innovation and business strategy, ensuring that each offering is optimized for market relevance, guest satisfaction, and revenue growth.Key Responsibilities:Product Strategy & Development: Lead the end-to-end development of cruise products, from concept through launch, ensuring alignment with brand positioning, market demand, and commercial targets.Commercial Planning: Partner with Revenue Management, Sales, and Marketing teams to define pricing strategies, revenue forecasts, and go-to-market plans that maximize profitability and market share.Market Analysis & Opportunity Identification: Monitor industry trends, customer behavior, and competitor offerings to identify opportunities for differentiation and growth.Cross-Functional Collaboration: Work closely with internal stakeholders; including operations, guest experience, finance, tech, and executive leadership to ensure product concepts are viable, scalable, and executable.Performance Tracking & Optimization: Use data analytics and guest feedback to measure product performance post-launch, and implement continuous improvements that enhance value and support long-term business goals.Partner & Relationship Management: Build and maintain strong relationships with external cruise line partners and suppliers to align on product direction, negotiate offerings, and ensure seamless execution.

Education

• Eastern Florida State College

  Associate of Arts - AA

• East West University

  Bachelor of Science - BS, Business Administration and Management, General

• Florida International University - College of Business

  Master of Business Administration - MBA

  2019 — 2021

• The Higher International Institute of Tourism of Tangier

  Associate's degree, Hotel, Motel, and Restaurant Management