Mounika Kumari

About Mounika Kumari

Senior Marketing Strategist & Manager with 7+ years of experience leading full-funnel B2B, DTC, and healthcare/pharma campaigns from positioning and go-to-market to optimization and reporting. I specialize in turning complex data into a clear marketing strategy, building integrated campaigns across digital, product, and brand that drive measurable revenue and pipeline.I’ve managed 360° programs across Google Ads, Meta, HubSpot/CRM systems, and email, while partnering closely with product, sales, and finance to align on goals, budgets, and ROI. My work spans market research, customer segmentation, lifecycle marketing, and sales enablement, with a strong focus on data visualization and executive-ready dashboards (Salesforce, NetSuite, Tableau, Airtable, SQL, Python, Snowflake, BigQuery).Currently, I’m pursuing my Master of Global Business Management at Arizona State University, deepening my skills in global marketing, product analytics, big data, and risk management, while applying these frameworks directly to real-world projects.What I’m known for- Owning campaigns end-to-end as a “team of one”, strategy, execution, and analysis- Building data-driven, scalable marketing engines and clear reporting for leadership- Collaborating cross-functionally to launch impactful products and grow brand equityOpen to marketing leadership roles where I can blend analytics, creativity, and execution to build growth engines from the ground up.

Experience

1. Loyalty Programs & Marketing Operations Manager

   Navien, Inc.

   Feb 2026 — Present · Irvine, CA, US

   Led end-to-end execution of integrated B2B marketing programs (loyalty, rebate, MDF, ABM, dealer programs), driving customer engagement, retention, and revenue growth across multiple channelsOwned performance analytics and reporting for marketing initiatives, delivering actionable insights to leadership and optimizing program ROI through data-driven decision makingCollaborated cross-functionally with sales, product, training, and operations teams to align marketing programs with business goals and improve go-to-market effectivenessManaged and scaled marketing operations, including budgeting, forecasting, and program execution, ensuring efficient allocation of resources and consistent delivery against enterprise targetsBuilt and optimized marketing workflows using CRM and project management tools (e.g, Smartsheet), improving execution efficiency and cross-team visibilityLed vendor selection, evaluation, and relationship management to support marketing programs, events, and platform development initiativesDirected team performance by mentoring coordinators and support staff, enhancing execution quality, accountability, and operational excellenceSpearheaded corporate initiatives to design and launch new marketing platforms and programs, strengthening Navien’s competitive positioning in the HVAC and home solutions marketOversaw logistics operations including inventory management, warehouse coordination, and distribution of marketing assets for trade shows and partner programsConducted market research and maintained continuous feedback loops with sales teams to identify gaps, improve existing programs, and launch new strategic initiatives

Education

• NIPER Hyderabad

  Entreperneurship Development Program, Certificate Course

• Arizona State University

  Masters in Global Management, Global Business

• Jawaharlal Nehru Technological University

  Doctor of Pharmacy - PharmD