Mounika A.
Sr. Power BI developer at Bose Corporation W2 & Full time
- Role
- Marketing Data Analyst at Bose Corporation
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Mounika A.
Around 8 years of expertise in IT, with knowledge of Agile Methodologies and the full…
Experience
Marketing Data Analyst
Sep 2024 — Present · Framingham, MA, US
Developed and maintained interactive Power BI dashboards for real-time tracking of marketing performance metrics, improving decision-making across teams.• Utilized Snowflake to manage and analyze large-scale datasets, optimizing data queries and improving data retrieval efficiency by 30%.• Employed Google BigQuery to extract, process, and analyze marketing data, resulting in actionable insights that enhanced campaign targeting and ROI.• Collaborated with marketing and sales teams to align data strategies, leading to a 15% improvement in marketing conversion rates.• Automated data workflows, reducing reporting time by 40% through Power BI and SQL integration with Snowflake.• Conducted in-depth data analysis on customer behavior and marketing trends, driving data-backed decisions for targeted marketing strategies.• Designed custom DAX measures and calculated columns in Power BI to enhance reporting accuracy and insights into sales and marketing KPIs.
Education
Jawaharlal Nehru Technological University, Hyderabad
Bachelor's degree, Information Technology
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