Moumita Sen

About Moumita Sen

I am a dynamic Marketing Strategy professional with over 8 years of experience in Fortune 500 companies and higher education. With a Master’s in Marketing Analytics from Oklahoma State University, I excel in data-driven decision-making, market research, and digital marketing. Currently, I serve as a Marketing Strategy & Research Analyst at California State University, Northridge, where I develop predictive models, manage digital campaigns, and drive strategic insights. I am known for my innovative approaches and ability to thrive in fast-paced environments, with a proven track record in enrollment growth, cost savings, and cross-functional collaboration.As an individual who has a passion for crunching numbers, I believe in translating digits and trends into compelling stories. I have conducted extensive primary and secondary market research and data analysis on more than 60 programs across diverse industries to ensure program success and justify return on investment. I manage strategic marketing campaigns for more than 10 masters and certificate programs from inception to execution. I have been the single point of contact for information related to the impact of Covid-19 on Higher Education and deliver reports on a weekly basis to higher executive members including the President\'s office. I have collaborated with a philanthropic working group for the Los Angeles Pilot Strategic Plan and have worked with Los Angeles Mayor’s office to understand requirements and translated research into insights to drive strategic decisionsIn my previous experience as a senior sourcing analyst, through my out of the box thinking and financial analysis skills, I was able to achieve cost savings of over for a global technology company.Being at a place where I can grow and work towards something I really care about matters to me immensely. I believe in the values of diversity, innovation, and transparency and like taking risks, getting challenged and solving problems to make a positive impact and enhance end user experience. Please feel free to connect with me on LinkedIn. I\'d love to learn more about you!Areas of Expertise: Market Research, Data Analysis, Strategic Market Intelligence, Higher Education Marketing, Project Management

Experience

1. Professional Mentor

   Braven

   Feb 2024 — Present · US

   Working with a mentee who is a college junior to help in her successful transition from college to career ensuring how they can get and thrive in their first job. This 12 week programs allows me in helping my mentee in navigating application processes and develop professional skills and polishing their professional portfolio.

Education

• National Institute of Ocean Technology

  Final Year Project, Bottom Pressure Recorder - Tsunami detection

  2012 — 2012

• Oklahoma State University

  Master of Business Administration - MBA, Marketing Analytics

• The Future Foundation School

  10+2, Science

  2006 — 2008

• SRM IST Chennai

  Bachelor of Technology (BTech), Instrumentation and Control Engg

  2008 — 2012

Skills

• Business Strategy
• Tableau
• Debate
• Porters Five Forces
• Supplier Relationship Management
• Management
• Swot Analysis
• Marketing Analytics
• Data Analytics
• Supplier Sourcing
• Best Practices
• Supply Chain Management
• Google Docs
• Pestel
• Competitive Cost Analysis
• Competitive Intelligence
• Contemporary Dance
• Team Management
• Market Analysis
• Swimming
• Labview
• Competitive Analysis
• Market Intelligence
• Business Analysis
• Automation
• Secondary Research
• Data Analysis
• Financial Risk
• Industrial Service