Moumita Chakraborty

About Moumita Chakraborty

Leadership roles in Category Management or Marketing. With over 18 years of…

Experience

1. General Manager, Category Head, Reliance Jewels

   Reliance Retail

   Jul 2022 — Present · Mumbai, IN

   Responsibilities: Spearheading the Gold, Diamond, Platinum, and Silver categories for a ₹5500 Cr business, with a focus on driving brand-led growth and enhancing profitability Ensuring dynamic pricing strategies, optimizing the product mix, and leading consumer promotion initiatives to improve gross margins and elevate the brand’s market position Strategically positioning Reliance Jewels as a design-led, differentiated brand, with a core KPI of increasing the contribution of design-driven products Leading go-to-market strategies for new product launches and spearheading retail expansion by working cross-functionally with merchandising, marketing, and operations teams Enhancing store-level profitability through metal markup management and category mix based on micro-market competitive environment Leading and mentoring a high-performance team of 25 Category Managers and Master Data experts, driving innovation and operational excellence. Key Highlights: Successfully implemented a product lifecycle strategy, optimizing the movement of best-sellers and significantly improved stock turns Increased sales contribution by 7% for Diamonds and studded gold jewellery, and enhanced gross margins in diamond jewellery by 200 bps Conceptualized and soon to be launched a comprehensive go-to-market plan for two new retail formats. This initiative spans product development, brand identity creation, store design, and visual merchandising strategies. Won prestigious industry accolades, including “Jewellery Brand of the Year” at the ET Retail Summit 2024, for excellence in design differentiation.

Skills

• Crm
• Market Research
• Media Communications
• Competitive Analysis
• Online Advertising
• Budgets
• Business Development
• Integrated Marketing
• Team Management
• Public Relations
• Online Marketing
• Media Planning
• Brand Management
• Marketing Strategy
• Retail
• Promotions
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing Management
• Sales
• Strategic Communications
• Advertising
• Marketing