Moumita C.

Head content Strategies and copywriting expert | SEO | Media Panelist | | Narrative Architect | Voice in National Discourse | Prime time ready | Sharpest Political Voice You Haven’t Put on Air Yet | Writer |

Role
Media Consultant & Creative Project Lead at Upwork
Location
Kolkata, WB, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Moumita C.

I’m a political commentator, media panelist, and researcher, currently pursuing a PhD in…

Experience

  1. Media Consultant & Creative Project Lead

    Upwork

    Apr 2016 — Present

    SEO-Driven Branding: Crafted and executed tailored SEO strategies to elevate brand visibility, increase organic traffic, and effectively engage target audiences.Digital Media Expertise: Managed branded content creation using platforms like WordPress and Adobe Experience Manager, ensuring multimedia elements aligned with the brand\'s identity.Data-Driven Campaign Development: Designed multimedia campaigns rooted in analytics, enhancing brand awareness and fostering meaningful user engagement.Social Media Branding: Developed and implemented targeted social media campaigns to boost brand reach, drive interaction, and increase visibility across platforms.Creative Brand Leadership: Directed editorial and visual projects, ensuring cohesive alignment with brand identity and contemporary cultural trends.Performance Insights & Optimization: Utilized analytics tools to evaluate brand performance, adjust strategies, and achieve measurable business outcomes.Global Branding Strategies: Delivered culturally adaptive campaigns for international audiences, resonating across diverse sectors like travel, lifestyle, and entertainment.

Education

  • University of Calcutta

    Bachelor of Commerce - BCom, Marketing management

  • Shibpur Bhabani Girls High School

    Heigher secondary- 12th standard board examination, Commerce

  • Shibpur Bhabani Girls High School

    Madhyamik - 10th Board examination, General Studies

  • Indira Gandhi National Open University

    Master's degree, Mass communication and journalism

  • EMPI Business School

    Bonafide Postgraduate, PG, Global Business Management

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Moumita C. — Media Consultant & Creative Project Lead at Upwork in Kolkata, WB, IN | Unifers