Mouli Banerjee

About Mouli Banerjee

A Marketing professional with a strong background in user and revenue growth, acquisition and retention marketing, campaign management, and channel management. Experienced in developing both short-term and long-term strategic plans, including business and product marketing and execute comprehensive marketing initiatives. Additionally, hold an expertise in driving cross-functional go-to-market (GTM) strategies indicates aligning different departments and resources to achieve marketing objectives effectively.As a Marketeer, have attained exposure to various responsibilities and tasks, such as:1. User and Revenue Growth: Creating and executing marketing strategies to attract new customers, increase user engagement, and drive revenue growth for the organisation.2. Retention Marketing: Designing and executing strategies to retain existing customers or users, focusing on customer loyalty, repeat purchases, and customer satisfaction.3. Campaign Management: Overseeing the planning, execution, and performance analysis of marketing campaigns across different channels, ensuring they align with overall business objectives.4. Channel Management: Managing various marketing channels and platforms, such as social media, email marketing, SEO/SEM, onsite and offsite communications to maximize reach and impact.5. Business and Product Marketing: Crafting marketing plans for specific products or services, identifying target audiences, value propositions, and positioning to drive product adoption and sales.6. Go-To-Market (GTM) Strategies: Coordinating cross-functional efforts to launch new products or enter new markets successfully, considering product development, pricing, distribution, and marketing activities.7. Data Analysis and Insights: Utilizing data analytics and market research to make data-driven decisions, optimize marketing campaigns, and identify growth opportunities. Detailed knowledge of A/B testing/ SQL/Tableau/PowerBI8. Budget Management: Allocating marketing budgets efficiently across different initiatives to achieve the best return on investment.9.Monitoring Industry Trends: Staying up-to-date with the latest marketing trends, technologies, and best practices to remain competitive in the industry.

Experience

1. Senior Marketing Manager - Clm

   airtel

   Dec 2025 — Present

Education

• St.Agnes School, Kharagpur

  ICSE

  2000 — 2013

• Indian Institute of Foreign Trade

  Master of Business Administration - MBA, International Business

  2018 — 2020

• St. Stephen's College, Delhi

  Bachelor’s Degree

  2015 — 2018

• D.A.V Model School, Kharagpur

  CBSE, bio-science

  2013 — 2015

Skills

• Speech Writing
• Latec
• Linux
• Extemporaneous Speaking
• Html
• English
• Debate
• Linux System Administration
• Project Management
• Php Applications
• Microsoft Office
• Public Speaking
• Elocution
• Anchors
• Painting
• Social Media
• Research
• Php
• Creative Writing