Mohammed Suhaib

About Mohammed Suhaib

I am a Digital Media Planner.Or at least, that’s what my email signature and job title say. But honestly, what does that mean?I’m someone who makes sure brands spend their marketing budgets wisely, show up in the right places, reach the right people, and get measurable results. Easy, right? Not really. It’s part problem-solving, part strategy, part data analytics, and occasionally, part magician.My work focuses on designing cross-channel media strategies for brands that chase more than just vanity metrics; they need measurable growth, operational efficiency, and long-term brand equity at scale.Currently, I work as a Digital Media Planner at Stirred Creative, which is a fancy way of saying I live in dashboards. CPLs, CACs, and ROAS - these are my everyday language. I also translate this data into insights that move people - because behind every metric is a user scrolling, searching, clicking, or ignoring.Before this, I was a Campaign Manager at Avatar Studios, a creative agency in Bengaluru that knows how to make stories look as good as they sound. It was fast-paced, full of moving parts (quite literally), and taught me that bringing great ideas to life takes equal parts vision, coordination, and the ability to stay calm when deadlines get chaotic.Each project is a puzzle; each brand, a new audience to understand. I like a good challenge. I love the moment when a media strategy clicks and the client goes, “Oh damn, that’s good.”If you’re wondering which half of your ad spend is working (and which half isn’t), let’s talk

Experience

1. Campaign Manager

   Avatar Studios

   Jan 2022 — Present · Bengaluru, IN

   End-to-end campaign management across multiple channels: Shopping, Video, Remarketing, and Social platforms- Optimization of campaign structure, bids, and budgets to improve performance, increase conversion rates, and maximize ROI- Proficient in various digital marketing tools: Google AdWords, Bing interface, Adwords Editor, Bing Editor, Facebook, Instagram, Twitter, Pinterest, Reddit, Quora, LinkedIn Ads, Google Analytics, and Semrush- Campaign analysis and reporting using Excel, Google data studio, and PowerPoint.Paid search, site optimization, display, retargeting, email and direct mail management, and defining SEM/Social and SEO programs- Development and execution of marketing and social media campaigns and strategies, including budget planning and content ideation- Expertise in social media marketing across platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn- Ensuring client satisfaction through weekly client calls and answering questions regarding execution and quality process- Assisting senior management with collating and deriving insights from operations utilization reports- Timely performance management for teams and proper documentation for all accounts.Participation in succession planning, knowledge transfer, and retention for all partner accounts- Continuously upskilling oneself and the team and demonstrating leadership, guidance, and motivation to the team.

Education

• Mysore Institute Mahesh P U College

  Pre-University College

  2014 — 2016

• ATME College of Engineering, Mysuru

  Bachelor of Engineering - BE, Mechanical Engineering

  2016 — 2020