Moshmi Mendha

About Moshmi Mendha

Hello, I am Moshmi, a seasoned Campaign Manager working currently as a Campaign Manager & Ads Analyst creative delivery, managing diverse portfolios for various brands and non-profit entities. With a robust background in marketing agencies, freelance and in-house capacities, I\'ve garnered invaluable experience collaborating with regional & international brands, and Government bodies. Fresh from completing the rigorous curriculum at Columbia University\'s prestigious digital marketing boot camp, I successfully interned to oversee Google Ads, improve SEO, and conduct a 360 audit on Google Ads for Global Mamas. Notably, I leveraged my expertise to elevate their SEO ranking from a modest 10 to an impressive 75, while simultaneously identifying and capitalizing on untapped growth opportunities within their Google Ads framework seeing a 1% increased CVR in the short duration of a month. Furthermore, I had the privilege of imparting my knowledge and tutoring their internal team, offering comprehensive guidance on SEO best practices, Google Ads analysis, and Google Search Ads optimization. Currently, I am employing influencer campaigns and running paid ads for iIrish newsmagazine (part-time) with an overall budget of The ads saw a CTR increase of 0.95% of 36% increased clicks on Google Ads. Currently, I’m employing influencer marketing and paid ads into the marketing mix budgeted at to target a younger demographic, already seeing increased 200+ website visits on a monthly basis as a part of advertising efforts. Furthermore, I have joined Common Ground Voter(part-time project), a non-profit organization, where I have formulated communication strategy for the Common Ground Issues & currently working on executing paid ads on social media while providing creative briefing for design and social media. In a list of other paid efforts, I led a campaign with a 2.3M viewership goal for a State-Government initiative In my efforts of influencer marketing, I was able to achieve 89% growth surge for the State Government’s account, 53% increase in the follower growth rate for a food brand and 20% DM conversion rate for a gourmet bakery. In addition to my expertise in paid ads, I have a strong background in organic growth on digital platforms. Notably, I achieved a staggering 289% growth in social media presence for an Indian food brand and 46% engagement boost on social campaigns of a supplement brand. My ultimate career aspiration is to work full-time role centered around paid ads, with opportunities to contribute to strategy and ad analysis results.

Experience

1. Sr Associate Paid Social

   KINESSO

   Jul 2024 — Present · US

Education

• Columbia University

  Digital Marketing , Marketing

• Gujarat Technological University (GTU)

  Master of Business Administration - MBA, Marketing

• Saurashtra University, Rajkot

  Bachelor of Business Administration - BBA, Marketing