Chris Morrison

About Chris Morrison

Go-To-Market Clarity for Disruptive ProductsI help founders and revenue teams launch disruptive, first-of-a-kind products—and build a repeatable sales process (RSP) in the face of market uncertainty.If you\'re trying to sell something innovative—and traditional sales methods aren\'t working—I can help you find your early adopters, refine your messaging, and avoid costly missteps on the road to scale. Fractional VP of Sales GTM Strategy & Advisory Customer Discovery Projects Early Sales Coaching (Founder-Led or New Reps) Workshop Facilitation: RSP, Messaging, ICPI’ve led GTM efforts for diagnostics, MedTech, AI, and enterprise platforms—across spinouts, startups, and complex sales cycles. My AME framework helps teams shorten the path to product-market fit and revenue traction. Based in Raleigh, NC. Available for remote and on-site engagements across the U.S. Let’s connect if you’re navigating ambiguity and building something the world hasn’t seen yet.WHAT CLIENTS SAYDue to Chris’ efforts EA became a recognized market leader despite being a much smaller company than its key competitors.Don Holzworth, CEO of Expression Analysis (now IQVIA)Chris can quickly and accurately assess the market and customer dynamics and provide actionable advice. Chris makes a real impact and does it with the highest integrity.Brian Regan, VP of Marketing, TearScience (now JNJ)If you’re interested in how ViaVerus can help your team with their next product launch, send me a message.

Experience

1. Owner

   Viaverus Llc

   Jan 2004 — Present · NC, US

   Owner of a healthcare and life science consulting company specializing in propelling new products to market. A customer-centric approach to product development, conceiving the marketing and sales plans and generating initial sales. the first footprint in the marketplace. ViaVerus philosophy is driving the initial sales first and the long-term strategic plan will naturally follow.

Education

• University of Vermont

  BS, Management Engineering