Lydia Morrish
Global Head of Strategic Marketing at General Atlantic
- Role
- Global Head of Strategic Marketing at General Atlantic
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lydia Morrish
MBA Graduate from NYU Leonard N. Stern School of Business, with specializations in Finance, Strategy and Leadership. Marketing professional with US and international strategic and tactical marketing experience. Currently responsible for leading the marketing strategy, development and launch of strategic initiatives for General Atlantic. Specialties include: Marketing strategy, business strategy and development, branding/advertising, marketing collateral and communications, project management, digital marketing, SEO, social media, web design and usability, webcasts and event management.
Experience
Global Head of Strategic Marketing
Jan 2026 — Present
Education
American University - Kogod School of Business
Bachelor of Science, Business Administration, International Business
2001 — 2005
NYU Stern School of Business
Master of Business Administration (M.B.A.)
2015 — 2017
New York University - SCPS
Marketing Certificate Program, Marketing Strategy and Branding
2011 — 2011
Skills
- Advertising
- Email Marketing
- Marketing Strategy
- SEO
- Management
- Services Marketing
- Web Content Creation
- Product Marketing
- Social Media Measurement
- Content Management
- Microsoft Office
- Marketing Communications
- Project Management
- Leadership
- Social Media Marketing
- Social Media
- Marketing
- Strategy
- Digital Marketing
- Sem
- Event Planning
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