Morris Etatuvie
Creative Director Marketing Advisor @Zikora Creative Agency
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WORK HISTORY
Creative Director Marketing Advisor @Zikora Creative Agency
Saint John, NB, CA
Successfully led and executed government and private organization campaigns, increasing client engagement by an average of 20% per quarter through targeted digital strategies, while ensuring all projects were delivered on time and within budget.• Lead and develop marketing strategies for government organizations, including the University of New Brunswick, Nigeria Natural Medicine Development Agency, other NGOs, ensuring alignment with public sector goals and initiatives.• Oversee end-to-end project management for government campaigns, from ideation and strategy development to execution, ensuring deadlines and budgets are met.• Collaborate closely with cross-functional teams, including media planning, creative, and production departments, to create impactful and visually appealing marketing materials that align with client objectives.• Utilize Google Analytics, SEO insights, and digital tools to measure campaign performance, optimizing strategies to ensure effective public communication and engagement.• Develop, review, and approve creative assets (copy, graphics, videos) for various marketing platforms, ensuring that all deliverables meet client expectations and comply with government / private communication standards.• Organize and facilitate client meetings, ensuring that government stakeholders’ feedback is integrated into final deliverables, fostering strong, productive relationships with key public sector clients.• Generate monthly and quarterly reports, analyzing the effectiveness of marketing strategies, recommending adjustments to improve future initiatives, and providing detailed evaluations for senior management.
EDUCATION
SAE UAE
Bachelor's degree
University of New Brunswick
Master of Business Administration - MBA
Middlesex University Dubai
International Foundation Program
ABOUT MORRIS ETATUVIE
As a highly motivated and creative marketing and communication professional with over eight years of experience, I bring a strong background in developing and executing dynamic marketing strategies for public and private sectors. My expertise lies in crafting compelling content, managing end-to-end marketing campaigns, and collaborating with cross-functional teams to produce visually engaging materials across multiple platforms. I have a proven track record of working in fast-paced environments, ensuring that projects are delivered on time and within budget. My creative instincts, coupled with strategic thinking, allow me to effectively communicate brand messages, government programs, services and initiatives to the public. I excel in managing workflows, coordinating with in-house teams, and utilizing digital tools to evaluate the impact of marketing efforts.
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