Christine Morrell

About Christine Morrell

I build high-performing teams, scalable systems, and marketing strategies that work…

Experience

1. Digital Marketing Practice Lead

   Bridge Partners

   Jul 2016 — Present

   Bridge Partners is a people-focused, customer-driven consulting firm that helps organizations drive growth, adapt to change, and create enterprise value. I provide digital marketing consulting and subject matter expertise to a variety of top brands, including Google, Microsoft, Amazon/ AWS, Slalom, Palo Alto, Qumulo, Fortinet, Red Hat, Oracle, Citrix, Dell, F5, NetApp, Kuiu, HerdX. Snapshot of my activities include- Lead demand generation campaign teams, overseeing stakeholder engagement, content creation, strategic customer journey mapping, paid media planning, and marketing/ sales alignment-Develop competitive analysis, revised strategy, implementation plan and playbooks for a variety of corporate digital initiatives (ie, web, social, blog)-Provide strategic guidance on customer journey mapping and recommendations for revised customer experiences- Lead GTM initiatives for major competitive challenges, including product readiness, web launch, content development and paid media activation-Drive marketing assessments and campaign activation for GTM initiatives for partners in a cloud-based marketplace.

Education

• Washington University in St. Louis - Brown School of Social Work

  MSW, Social Work

  1996 — 1998

• Royal Holloway, University of London

  Post-graduate Diploma, Sustainability and Management

  2007 — 2008

• Washington University in St. Louis

  Bachelor's, Double Major: 1. Psychology and 2. Social Thought and Analysis

  1989 — 1993

Skills

• Social Services
• Event Planning
• Social Media Marketing
• Team Building
• Project Planning
• Content Strategy
• Facebook
• Sales
• Email Marketing
• Training
• SEO
• Creative Direction
• Public Relations
• Social Media
• Marketing Communications
• Recruiting
• Fundraising
• Lead Generation
• Non-Profits
• Community Development
• Online Marketing
• Advertising
• Corporate Social Responsibility
• Cross-Functional Team Leadership
• Strategic Communications
• Integrated Marketing
• Social Networking
• Community Outreach
• Management
• Public Speaking
• Digital Marketing
• Web Content Management
• Strategic Hiring
• Web Content
• Project Management
• Marketing
• Customer Experience
• Online Advertising
• Customer Satisfaction
• Organizational Development