Morin O. Rufai

About Morin O. Rufai

I am a highly skilled and experienced social and digital media professional with a strategic and creative mindset. With over 14 years of experience in organic and paid social media marketing, I have developed strong communication skills essential in the ever-evolving social and digital media landscape.As a champion of social media platforms, I am well-versed in leveraging various digital media channels to engage audiences and drive results. My in-depth knowledge of online advertising tools and technologies enables the implementation of effective and impactful digital campaigns.Throughout my career, I have consistently demonstrated the ability to create and execute successful organic and paid social media strategies. My expertise and track record of achieving desired outcomes have earned me a reputation as a reliable and results-driven social and digital media professional.My passion for staying updated with the latest trends and innovations in the digital space allows them to adapt quickly and effectively to changing market dynamics. With my strategic mindset and creative flair, I have proven to be a valuable asset in developing and implementing digital media strategies that enhance brand visibility, and engagement, and ultimately, drive business growth. Key Skills: • Social Media Community Management • Influencer Marketing • Paid Social Execution • Social Media Optimization • Search Engine Optimization • Social Media Development and Strategies • Website Project Management • Brand Marketing Execution • Strategic Social Media Marketing Planning • Facebook Advertising and Ad Buying • Go-To-Market Plans • ROI Calculations and Reporting •Social Sentiment Analysis • Digital Agency Management • Digital Media Buying • Earned and Owned Media Tools:• Microsoft Office Suite • Canva • iMovie • Crello • MailChimp • Adobe Suite • Final Cut Pro • Dash Hudson • Hootsuite • Sprout Social • WordPress • Meta Ad Manager • Hubspot • Datorama • Google Ads Manager • TikTok Ads Manager • Google Analytics • Bitly

Experience

1. Manager, Paid Media (North America)

   Randstad

   Dec 2024 — Present · Atlanta, GA, US

Education

• Clark Atlanta University

  Bachelor of Arts, B.A, Mass Media Arts: Print-Journalism

• Kennesaw State University

  Graduate Certificate in Digital and Social Media, Communications and Media Studies

Skills

• Social Networking
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Web Analytics
• Press Releases
• Digital Media
• SEO
• Smo
• Community Relations
• Editing
• Tumblr
• Blogging
• Creative Direction
• Content Strategy
• Social Media
• Writing
• Youtube
• Advertising
• Ap Style
• Public Relations
• Marketing
• Public Speaking
• Google Analytics
• Photoshop
• Editorial
• Web Content
• Content Management
• Mobile Marketing
• Online Advertising
• Community Management
• Sem
• Publishing
• Online Community Management
• Newsletters
• Adobe Creative Suite
• Research
• Twitter
• Google Adwords
• Team Leadership